THE ROLE & RESPONSIBILITIES

Reports to: Head of Trade Activation

Key internal relationships: head of on-trade, brand manager, head of trade activation, key account manager

Key external relationships: key stakeholders in flagship customers including GM’s, AM’s, event managers, ops managers and CEOs. Partner events and design companies.

Key responsibilities:

1. Flagship Accounts - ideating and executing highly experiential and impactful activations in our flagship accounts to deliver memorable brand experiences to add value to our customers and engage our consumers

2. Brand Training - engaging bar teams through building strong personal relationships to win their hearts, educating them on our beer and the story behind JUBEL to win their minds, and implementing effective incentives to win their wallets

3. Sampling - our beer is delicious but still not widely known, so sampling is our biggest growth driver. A key focus of the role will be delivering killer, memorable, always on sampling sessions in our key accounts so we’re hitting and recruiting as many new consumers as possible.

4. On-trade consistency - ensure that consumer experience of a pint of JUBEL is super consistent across the on trade, everything from the glass it’s served in, the way it’s described on menu, the consistent use of branded assets and the quality of the dispense.

5. Brand ambassadors - recruit and manage a pool of part-time brand ambassadors who perfectly represent the brand, plugging them into customer activation and sampling opportunities in our key accounts.

6. Event support - providing creative input and support when activating at events the business is exhibiting at along with high energy and positive work ethic towards the day to day running of the event.

7. Network - build and maintain an outstanding on trade network across flagship site owners, influential GM’s, activation partners and head office teams of key groups to ensure JUBEL is front of mind in all their future plans

This is not an exhaustive list of duties and is subject to review in agreement with the postholder.

PERSON SPECIFICATION 

Qualification: No formal qualifications required but A levels or a degree in any subject is preferable.

Behaviour: someone who shares and displays the JUBEL culture:

I. Values Driven: our five values aren’t just words on a wall. They are the attitudes, behaviours and skills we value in our team to influence who gets hired, promoted, or let go. We embrace diverse personalities and working styles, but every team member lives and breathes our five values:

1. Thirsty: outstanding delivery through an insatiable drive, work ethic, and external competitiveness - want it

2. Action Oriented: working at race pace with a positive and open mind towards everything, doing beats talking

3. Sustainable: operating in a way so that our planet, relationships, sales and energy levels are all built to last

4. Off-Piste: safe = risky. Bold and brave approach with smart risks and no fear of failure

5. Curious: strong and broad appetite to learn - ask questions, be humble, embrace feedback

II. High Performance: We believe the best perk we can offer people is a team of great people to work with who are equally motivated, passionate and driven.

III. Freedom & Responsibility: People who take real responsibility are rare - self-starting, motivated, disciplined, proactive, not letting anything slip through the net, and working as hard on their own as they do in front of others. We hire for real responsibility so we can have true autonomy. You are treated like an adult and trusted, so you won’t be asked where you are or what you’re doing.

Knowledge & Experience

• Good at nurturing existing relationships and building new ones
• Effective negotiation and a strong understanding of commercials
• Strong at public speaking and presenting
• Strong organisation and planning skills
• A sociable individual who loves a night out

Skills

• Relationship building
• Organised
• Problem solving / calm under pressure
• Presenting
• Socialising

OTHER DETAILS

Start date: as soon as possible

Location: Field Based, Bristol

Salary banding: £27,500-£30,000 (based on experience)

Travel: business-related travel covered

Share options: every member of the team is issued share options each year they are with the business

Annual gift: £100 gift budget for each year you are with the business (e.g. year 3 = £300 to spend however you wish)

Hours: full-time, flexibility will be essential as occasionally you will be required to work some evenings and weekends

Holiday policy: unlimited holiday policy

Wellbeing: private healthcare, dental care and stress relief counselling service, plus monthly personal wellbeing budget

Team engagement: annual ski trip in March with everything apart from spending money covered by the company

JUBEL is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, colour, religion, sex, sexual orientation, marital status, age, disability, national or ethnic origin, or other protected characteristic.